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Jason Lawrence's avatar

(The double comment was not intended, bad wifi, sorry - but you get the gist of what I am saying)

Jason Lawrence's avatar

I admire the creativity but I think this has the potentially fatal flaw of devaluing games much further than they otherwise would be. Right now, with every team largely divided in the same manner, you dont have a class of matches that instantly marked inferior. Some matches are obviously better than others re: intrigue, but there's no clear line and big sides can play smaller ones.

Here, youre clearly setting up a group of teams who are second tier, and theyre being scheduled at roughly the same time as the top tier. This is a bit like a promotion/relegation system in a typical club league (absent the relegation of course). We see how that dynamic plays out, uniformly, within systems that have 1st tiers and 2nd tiers clearly delineated: the 2nd tier draws far less capital, far less viewership, fewer fans, and just less interest overall. Its never equal, and actually never really even close to equal.

Bring that dynamic to the world cup, and you get a much less valuable world cup. The "B division" is going to be disproportionately neglected by fans and viewers, and that will drag the tournament down as a whole from a financial perspective. Broadcasters and sponsors are going to want a discount on matches where it is guaranteed that lesser teams will be the exclusive competitors playing in smaller, less appealing venues in front of fewer people.

To be clear, the idea is competitively appealing. It does allow for fewer lopsided matchups. It makes it a lot easier for fans who want to see top teams only to focus their energy on those matches only (which, as I noted above, is bad for the value of the world cup as a whole but nice for those fans). And smaller teams could walk away from tournaments with better results than they otherwise would, while still getting to say they made it to the big stage. You are hitting on all of these points. To be candid, I expected to hate this idea a lot more than I did as a fan of a smaller country (Jamaica), but theres some merit here, truly.

But the price is far too large. Its still more games, so it should be more money than a 32 team tournament had been. But its likely far less money (I am thinking billions shaved off of what could be a $16B+ 64 team tournament) than FIFA could otherwise get with a 64 team tournament in a traditional format. FIFA is going to have to try and sell a B-division, and we know how that goes - it will be worth much less. Compare revenue or broadcast rights between first and second divisions globally, and you see financial cliffs - 70-90% drops are the norm between first and second tiers in major European pyramids. Lets assume because this is the world cup, drops are drastically smaller than this - 25-30%. Thats at least $4B in lost value. And thats probably a generous underestimate.

You may contend "its the world cup, decreased value wont apply here" but I just dont think thats a credible argument. The rule on lower value for second divisions holds everywhere, globally, with no real exceptions - there's little reason to believe that a "World Cup B" fully exclusive of the top 32 sides and competing in venues people would less prefer to visit will be that exception. Curaçao's 3 games are much more valuable to broadcasters when there's a Germany or Ecuador on the schedule, and stadiums fill up more readily as well in that scenario. If its just going to be Indonesia, Kosovo, and Guinea, then there will be a very significant discount. You cant get around that. You cant offer less and expect the same price.

The value of the world cup as a unified package is just going to be far greater than it will be as a split deal. And that I think is what will ensure this never happens. Nobody is going to want to leave the kind of money this reduced value would represent (as I noted, likely several billions of dollars) on the table.

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